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The 21st model of selling is a behavioral map for engaging the conscious mind of the buyer while persuading the unconscious mind. Leading research indicates that buyers make decisions based on subjective experience (i.e. the unconscious mind) and validate these decisions with logic (i.e. the conscious mind). This is known as the Eureka Factor, the experience buyers have that triggers them to buy and form long-term relationships. Four powerful techniques of pacing, leading, committing and anchoring are used to create a powerful subjective buying experience in your customer.

By the end of the program, you will master how to 1) accurately read the buyer’s cues, 2) gather critical, spoken and unspoken information, 3) respond effectively to what your buyer wants and needs, 4) create an emotional bond, and 5) gain the competitive edge in any sales environment.

Veteran and new salespeople, as well as technical support professionals, are challenged to expand their skills in this specialized program. The 21st Century Selling model significantly increases your ability to unleash the Eureka Factor, the subjective experience that causes people to buy.

Result:

• Consistently winning customers and clients over your competitors.

Outcome:

• Get inside your customer’s mind and build a profitable, long-term relationship by mastering a proven selling system based on powerful behavioral science discoveries.