Target Groups: Sales professionals, sales managers, technical support professionals, engineer support professionals, sales teams and individuals.

Need: Behavioral selling skills for reading critical customer cues, both spoken and unspoken, that give you the keys to build a profitable, long-term relationship.

What’s Missing: An effective system for both individual salespeople and sales teams to accurately and effectively read the customer, give them what they want in the way they want it, without compromising your products and services.

Session Description: The 21st Century Selling program teaches sales professionals a system for identifying and uncovering critical buying cues that many others miss. Using a powerful customer-focused approach, the 21st sales model explains why some people excel in sales while others fall short. Most importantly, it gives you the skills to replicate success, over and over again.

Unlike traditional sales programs that teach basic skills, 21st Century Selling is an advanced, behaviorally based program. Results from an in-depth study of top per¬formers in sales (those producing revenues in the top 5% of their companies), reveal four significant characteristics about top performers:

Top Performers in Sales:

• Build instant rapport with all different personalities.
• Accurately read customer cues and respond to their buyers at the unconscious, decision-making, level.
• Become a trusted advisor and consultant to the buyer.
• Create long–term relationships, rather than focusing on short-term gains.

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