Words Get Business & Political Leaders in Trouble:
How to Recover Quickly and Prevent a Repeat Performance

“We have a national epidemic on our hands. The lack of business and political accountability, integrity and straight talk leaves us with crises. We become the unwitting victims of people who do not talk straight. Today, word manipulation and word seduction have become mainstream phenomena.”

Tough talk from Dr. Loretta Malandro, the media’s “go-to” expert for commentary and analysis on communication techniques. Her latest book, Say It Right The First Time (McGraw-Hill 2003) and previous three books (Courtroom Communication Strategies, Nonverbal Communication and Your Every Move Talks) have established her as the top specialist in leadership communications.

Malandro’s incisive style is a sure media draw as America focuses on Election 2004. “Political candidates live in constant fear of making mistakes in the words they say. One slip-up and it’s front page news and the lead item on tonight’s TV broadcast. Equally vulnerable are the leaders and executives of America’s businesses who must face the same awful fear, every day of their lives.”

“Straight talk is missing in business where employees no longer trust what management has to say. It's missing in the public sector where people question the words of politicians who engage in constant spin doctoring,” says Malandro. “Executives and politicians get expensive media training which makes them highly skilled in hedging, rotating, deflecting, dancing, distorting, and blaming -- the opposite of straight talk.”

At www.sayitright.net readers learn insider techniques and tips. She reveals communication principles that mobilize people even in tough times. Readers learn how to recover from mistakes – and prevent them from happening again – from Dr. Malandro, a former Director of Communication and Professional Development in the newspaper industry.

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