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The 21st model of selling is a behavioral map for engaging the conscious mind of the buyer while persuading the unconscious mind. Leading research reveals that buyers make decisions based on subjective experience (i.e. the unconscious mind) and validate these decisions with logic (i.e. the conscious mind). This is known as The Eureka Factor, the experience buyers have that triggers them to buy and form a long-term relationship with you. The four powerful techniques of pacing, leading, committing and anchoring are used to create a powerful subjective buying experience in your customer.

By the end of the program, you will master how to 1) accurately read the buyer’s cues, 2) gather critical, unspoken, or implied information, 3) respond effectively to identify specifically what the your buyer wants and needs, 4) create an emotional bond, and 5) gain the competitive edge in any sales environment.

The 21st Century Selling program teaches proven, reliable and repeatable skill for sales professionals and managers that want the edge. Both veteran and new salespeople are challenged to expand their skills. This program is also invaluable for technical support professionals engaged in working with the customer. The 21st Century Selling model significantly increases the ability to harness the power of persuading and influencing others.

Result:

• Consistently gaining the competitive edge by winning customers and clients.

Outcome:

• Get inside your customer’s mind and build a profitable, long-term relationship by mastering a proven selling system based on powerful behavioral science discoveries.